It’s that the real work of engagement doesn’t end with the gift. In fact, that’s just the beginning.

How many donors have you lost touch with due to uninspiring, inconsistent, or—worse yet—nonexistent stewardship efforts?

When it comes to keeping donors in the fold, showing you authentically care on a regular basis is essential. If you don’t communicate your gratitude and the impact of a donor’s gift, why would they keep supporting you? A key part of donor stewardship is the thank you letter, but how do you know whether your institution is getting it right? 

This summer, we researched a variety of donor thank you letter templates available online for institutions and organizations. What we found was a need for more intentional and flexible approaches to this often oversimplified step in stewardship. While some institutions have staff members specifically devoted to thanking donors, not all fundraisers have access to such resources. That’s why we’ve used ALUMinate co-founder Esther Choy’s IRS (Intrigue, Rivet, and Satisfy) structure for good storytelling to create a customizable template for an authentic donor thank you letter.

Esther was the Chief Operating Officer of ALUMinate and is an expert in business communication, storytelling, and design thinking. She is the author of the book Let the Story Do the Work: The Art of Storytelling for Business Success and her work can be seen regularly on forbes.com, virgin.com, entrepreneur.com and ama.org.

What makes a thank you letter fall flat? When it reads as insincere and unemotional. Story can solve that.

Overview of the IRS structure: 

1. Intriguing beginning (pique curiosity, get the donor’s attention—this is the hook!)
2. Riveting middle (escalate tension, sustain the donor’s interest)
3. Satisfying end (make sure the donor finds fulfillment in the conclusion)

Our template includes customizable sections and guidelines for how you can tailor it to your constituents and school or organization. Yes, this is a template that you can steal, but it’s so much more! This letter is designed to inspire your donors to take action and stay involved.

To use this template:

Fill in the relevant information in the sections in bold, capital letters. Use the italicized sections in brackets to customize the letter.

Please note, this is purely a thank you letter. We recommend sending receipts of gifts for tax write-offs separately.

Included after the template is a checklist for how to strategically thank your donors!

Pro tip for letter writing:

For medium-sized gifts, set aside one day per month where your staff calls and thanks donors. Make it a fun team activity and a break from the usual work schedule by ordering pizza and workshopping thank you scripts with your colleagues for feedback. For larger gifts, have your trustees or board members call and thank donors. Donors will be grateful they took the time to do this and, most importantly, this is a great way for your staff or board members to learn about donors’ lives and their philanthropic goals. Be sure to update your CRMs after!

The Thank You Letter Template

Section 1

Dear FIRST NAME,

Do you remember our conversation X DAYS/MONTHS ago, when we originally started discussing your impact on INSTITUTION OR ORGANIZATION NAME, and you said that VALUE/ISSUE/GOAL was very important to you? I’m pleased to say that your contribution to the institution [can be more specific here / include an amount] has helped us achieve X and Y [name specific programs or milestones] to help meet your original goal [or “vision” or “your main intention for giving”]. Here’s how…

[Keep this 2nd paragraph short and moving. Put the impact of the gift on display through context. Here, we suggest using one or both of the following options: 

1 – Concisely tell the riveting story of a specific student, program, or group on campus that was impacted by the gift. We suggest getting this story as directly from the source as possible, as in, from the actual impacted student or from the actual faculty or staff running the impacted program. In fact, it may be useful to quote that person directly in this story. Include visuals as appropriate and relevant.

2 – Provide statistics that clearly demonstrate the impact of the gift. Mini-infographics, like a well-designed pie chart or graph, may be useful here.]

Section 2

Thank you very much for your gift. [If this donor has a history of giving, it is important to put the current gift in the context of that history, and thank them for the long term commitment to the organization.]  I originally became a YOUR PROFESSIONAL TITLE for…

[Here, include 1 or 2 personal reasons for your interest in higher education philanthropy and working with major donors. For example: “As a first generation college student, I became a development officer because I wanted to help marginalized and low-income students by finding donors for scholarships and programs that directly support those students.”]. Being able to connect a philanthropist [or “alumni”/ “supporter”/ “donor”] with a cause that they’re passionate about is why I do this [or “when I feel most successful” or “when I remember why this work is essential”]. 

OPTIONAL: As a sign of my [or your department / organization’s name] appreciation, I’ve included GIFT DESCRIPTION HERE.

[Including a gift with your thank you letter is optional and should be carefully thought through. You don’t want to dilute the message you’re sending with items the donor doesn’t want or need. While opinions differ about including a gift, if you do decide its right for your organization and donor, keep the gift moderate in expense. The point is more the thought you put into it than the money you’re spending, which they know may come from the gift fees. Aim for experiences over objects. We recommend avoiding mementos or trade show type giveaway items that don’t serve a function and may just be put away somewhere or thrown out.*]

Section 3

I also want to personally invite you to EVENT OR ACTIVITY, DETAILS HERE.

[Here, in the call-to-action, we recommend one of the following options:

-Invite the donor to a specific, relevant event on-campus or at your organization, or to one you’re holding in their area.

-Invite the donor to be profiled in your website or newsletter.

-Invite the donor to be included on a recognition wall.

-For the most elite group of donors, send them an invitation to a donor recognition dinner or donor recognition program with your board members and/or president.]

To RSVP, please contact NAME at EMAIL AND PHONE. If you’d like to know more about the impact of your gift or have questions about the gift agreement, please give me a call at YOUR NUMBER or email me at YOUR EMAIL ADDRESS.

I’d love to grab coffee next time you’re in town [or “on campus”].

My best to you and your family!

HANDWRITTEN SIGNATURE

YOUR NAME AND CONTACT INFO

[Optional: A small headshot.]

—

*Good gift options include:

1 – Something that you know they’ll personally enjoy based on your relationship or reports in your CRM.

2 – A gift that is directly linked to the impact of the donor’s gift. For example, a donor we know who made a major gift to her alma mater to contribute to a new athletic facility received a commemorative piece of wood from the floor of the old basketball stadium that was torn down. This gift is unique, tactile, plays on nostalgia, and reminds the donor of their gift whenever they look at it. The donor still has this gift displayed in her office.

3 – If logistically appropriate, something that brings them back to campus or organization, like an exclusive tour or tickets to a campus play, concert, or other experience that isn’t usually free and isn’t necessarily sports-related.

4 – Avoid gift cards, which can be impersonal, unless they connect the donor back to the organization or institution, like a gift certificate for a university bookstore.

The Stewardship Best Practices Checklist

▢ Have a strategy in place for who gets thanked, when, and how (snail mail vs. email). Decide which member of your team will write the thank you, who will put it in the mail, and how the process will be set in motion automatically as soon as the gift is received.

▢ Dedicate a day of the week or month to send thank yous.

▢ Be sure you can answer the following questions: Why is this letter relevant to this donor? What is in it for them?

▢ Do a dive into the data you already have on the donor to decide what to include in the letter.

▢ When relevant, include color, images, and video. Build a brand and style for your thank you letters that reflects your other outreach and marketing materials, and the institution’s broader identity. For example: Help donors visualize your progress by using a thermometer that shows amounts raised for a campaign.

▢ Be concise. Keep paragraphs short. Proofread and then do it again.

▢ Be real. Show you are a person and not AI. Include your photo beside your signature, name, and title.

▢ Get (appropriately) personal. According to a 2016 study by Abila, “Approximately 71 percent of donors feel more engaged with a nonprofit when they receive content that’s personalized.”

▢ If you’re handwriting a note, type or write out your message beforehand as a reference.

▢ Show (don’t just tell) the impact. We recommend doing this with a story. Using a story to illustrate your point goes farther than “you made a difference.”

▢ Donors like to feel needed. Share the impact of their gift through stats and numbers, but explain what those numbers mean.

▢ When relevant, include progress reports.

▢ Have a call to action or direct donors somewhere. The last thing you want is a grateful and inspired donor holding their thank you card, unsure of what to do next to stay involved with your institution or organization. Ideas:

▢ A signup form or link to volunteer.

▢ A link to a unique survey.

▢ A way to refer a friend.

▢ Don’t ask for another donation in the thank you letter. Instead, include a non-monetary call to action.

▢ Be sure to let them know who to contact if they have questions, and include that person’s contact information.

▢ Brainstorm ways you can tie in social media or drive the donor to your website.

▢ Check (at least 2 times!) that you’re using the correct name, spelling, honorific, title, and pronouns.

▢ Read the letter aloud to yourself or a colleague to check for any errors.

▢ Include a real, handwritten signature if possible.

▢ Consider both form and content. Think about how this letter should best be packaged and presented.

▢ Send donation receipts separately.

▢ Be consistent. Record any stewardship action in your department’s CRM.

▢ Maintain an indexed library of thank you letters for future reference. Ask your team to save thank you letters that they’ve personally received from other institutions. Reviewing the strengths and weaknesses of these letters together can be a useful exercise for your team as you become experts in the art of gratitude. You won’t ever have to start from scratch again.

The post Use this Customizable Letter Template to Thank Donors (Includes a Stewardship Checklist!) appeared first on Kindsight.

Understanding your fans and donors, and meeting their unique needs, is critical to achieving goals for your athletic department. To do so, you need to recognize and act upon data like the asset that it is. However, important data that can help you sell is often locked away in silos and is not easily accessible to take your program to the next level. 

Ticket sales data lives in one system, merchandise in another, and digital engagement metrics in yet another. This fragmentation not only leads to inefficiencies but also hampers decision-making, hindering a comprehensive understanding and valuation of your fan base. 

In collegiate athletics, success isn’t just measured in victories on the field—it’s also about cultivating a thriving community of fans, donors, and supporters. Let’s delve deeper into the three essential sources of data that will support your ticket sales, fundraising, and revenue generation goals. 

1. Ticketing and Sales: The Gateway to Fan Enthusiasm

Ticketing data offers a panoramic view of sales trends, revealing which games draw the most attention, which seating sections are preferred, and even the geographical distribution of fans. Ticketing systems can tell you this.  But by merging these insights with other strategic data points, athletic departments can craft tailored marketing campaigns that resonate with the audience’s preferences, maximizing attendance and creating unforgettable game day experiences. 

Season Ticket Sales: Recognizing Loyal Supporters 

Season ticket holders are the backbone of an athletic department—the loyal supporters who invest in your teams and student-athletes year after year. Athletic departments must identify trends in season ticket purchases, understand which games garner the most interest, and pinpoint the demographics, interests and behaviors of these steadfast fans. Find out what are the journeys to become a season ticket holder.  Armed with this knowledge, departments can offer exclusive perks, discounts, and experiences to enhance loyalty and encourage renewals. 

Attendance: Illuminating Fan Engagement Levels 

Attendance data goes beyond headcounts—it tells a story of fan commitment and engagement. By integrating attendance data, departments can analyze how frequently fans attend games, whether attendance drops coincide with specific events, and even whether specific segments attend more consistently than others. This integrated view assists in shaping strategies to re-engage lapsed attendees and strengthen the bond with die-hard fans. 

2. Merchandise: Unveiling Fan Allegiances and Preferences

Merchandise data is a rich repository of fan behavior insights. Integrating merchandise sales showcases which gear resonates the most with fans, shedding light on team allegiances and individual preferences. Imagine knowing whether fans gravitate toward jerseys, hats, or accessories, or finding new fans who buy merchandise but not tickets? You can then leverage this knowledge to engage these fans in unique ways that speaks directly to their passions. 

Merchandise sales can also be a window into the preferences and allegiances of fans, locally and from afar. Integrating merchandise data empowers departments to identify existing fans with greater spend behavior and uncover previously hidden fans who haven’t engaged in other ways. By accessing merchandise behaviors of your fans, athletic departments can uncover a goldmine of insights that illuminate fan allegiances and preferences on a deeper level. 

3. Digital and Email Marketing: Elevating Fan Engagement Strategies

Marketing platforms are the conduit for cultivating meaningful fan relationships. Marketing automation data can provide athletic departments with a profound understanding of fan engagement levels across various touchpoints. From email campaigns to social media interactions, integrated data paints a comprehensive picture of how fans are responding to engagement efforts. This enables departments to fine-tune their engagement strategies and create customized experiences that resonate deeply. 

How Comprehensive Insights Drive Revenue, Attendance, and Engagement 

Gathering these three essential sources of data isn’t just about efficiency; it’s about creating actionable understanding of your constituents to generate impact for your athletic department. Merging ticketing, merchandise, and digital engagement data offers a holistic view of the fan journey, from ticket purchase to game-day experience and beyond. 

Collectively, these trends reveal patterns that were previously hidden, propelling strategic and personalized campaigns. It enables athletic departments to tailor marketing campaigns with pinpoint accuracy, curate personalized fan experiences, and even discover entirely new segments of supporters. The result? Fans who receive the right message at the right time, based on their unique behaviors, interests, and needs, who in turn will engage more frequently and purchase in new and meaningful ways. 

The post Three Key Data Sources to Sell Tickets and Maximize Revenue appeared first on Kindsight.

These virtual fundraising event ideas are creative, innovative, and fun to engage with. Check out what other higher-ed organizations have tried—can you make them work for your next push?

Want to dive deeper in event planning? Check out our fundraising event planning template guide.

Idea #1: Participate in a Giving Day

When Giving Tuesday launched #GivingTuesdayNow to respond to the unprecedented needs charities were facing as a result of COVID-19, many schools and colleges participated. That particular giving day is over, but could you participate in a regional giving day? Could you even launch your own school-wide giving day?

A lot of work goes into participating in a giving day—if you’ve ever participated in one, you know how much time is spent planning email blasts, social posts, and other elements. But they can pay off! Look at how well this #GivingTuesdayNow campaign went for California State University San Marcos:

Want to Try? Here’s Where to Start

No two giving day campaigns are alike! But, if you’re interested in participating in a giving day (or creating one of your own), here are some good places to start:

• Use the right fundraising software to find and communicate with donors
• See if any regional giving days for your area are coming up
• Research other schools and colleges to see how they’ve run their giving day campaigns
• Set a fundraising goal
• Sketch out a rough schedule for posting and raising awareness
• Work with staff to connect with students, their parents, and local partners to start building a plan and getting people excited

Idea #2: Put Together a Virtual Dinner Party

Whether you want to host a small party for a select group of donors or a large party for a big group, flex your creative muscles by putting together a virtual dinner party. During the age of social distancing, many nonprofits quickly learned to bring their supporters the experience of attending a dinner party from anywhere. Virtual dinner party entertainment ranges from streaming musical guests, virtual keynote addresses, and even live dance and bartending classes.

If you decide to host a virtual dinner party, it’s important to have a schedule. Entertainers, speakers, and other participants should know when they’re slated to present, and someone from your organization should be in charge of switching between presenters and fielding questions from participants. Schedule a quick run-through in the days preceding your event so everyone is familiar with the schedule and the technology they’ll use to run the stream.

Want to Try? Here’s Where to Start

• Put together an entertainment lineup that will keep donors engaged between your mission updates and fundraising appeals
• First, make sure you have the necessary technology: a streaming platform, cameras, microphones, etc.
• If you’re running a larger event, confirm that your streaming platform can accommodate your number of guests—some tools have limits!

Idea #3: Host a Virtual 5k

Charity 5ks are time-honored fundraising events. They’ve been around for years, and current technology makes it easy to turn a classic event into a virtual one.

Try putting together a virtual event where students and staff raise money for your school using a peer-to-peer platform, then participate in a virtual 5k. You may want to run on the honor system and just ask participants to share selfies of their run/walk on social media using an event-specific hashtag. Or you could explore some more high-tech options to let participants “prove” they did their 5k. There are all kinds of ways to do this! If people use FitBits, run trackers, or other tech, they can submit screenshots of their progress. Or you could take a cue from this event, which gave participants a way to mark their 5k route on Google maps. As a fun engagement piece, participants could see where others were running for the same event!

Want to Try? Here’s Where to Start

This is just like a regular peer-to-peer event, but with a simple twist. If this kind of event appeals to you, here’s how to get started:

• Decide how you want people to be able to participate in your virtual event
• Put together a peer-to-peer event, complete with participation information
• Recruit a small group of people to kick off fundraising and recruit more participants
• Build a plan to help engage people and show off their progress

Idea #4: Host Virtual Classes

Try connecting with donors by hosting virtual classes they can join for a small fee, or let donors know the class is a fundraising event and make asks throughout the event. As for what your class could cover, get creative! Your staff may have ideas: someone could host a yoga class, an art class, a cooking class—the possibilities are endless!

Just as you would with the virtual dinner party, do a quick rehearsal before your event. Make sure your instructor knows how to use your streaming platform, has the correct equipment, and has a general game plan for their lesson. Your moderator should be handy to answer questions and interact with attendees! Periodically, remind your donors why you’re raising money and give them a way to contribute.

Want to Try? Here’s Where to Start

This is a fun, easy way to entertain your donors and raise some money. If you want to host a virtual class, start by:

• Fielding ideas from other staff who may want to teach classes
• Schedule an instructor(s) for your class and come up with a plan and schedule
• Test your platform and practice so you can avoid technical issues
• Start promoting your class!

Conclusion

The COVID-19 pandemic (and recent advances in technology!) contributed to a significant rise in virtual events. Nonprofits have taken notice, and many organizations—including higher ed organizations—are taking note. If you’re thinking about running a virtual fundraising event, try these four ideas! With a good plan, some technical know-how, and a little creativity, you can engage and inspire your donors to support your work while they’re having fun.

The post 4 Virtual Fundraising Event Ideas That Will Break the Curve appeared first on Kindsight.

Tell us about your mission!

Attain Partners is a leading strategy and technology consulting firm delivering solutions to advance client missions across the higher education and nonprofit markets since 2009. We are an innovative, values-driven firm working to disrupt the status quo to change the world and improve the lives of those we serve. Our company is dedicated to enabling organizations to successfully and efficiently undergo transformational changes. We are viewed as trusted advisors by clients because we respect their institutional knowledge and systems and have demonstrated an understanding of complex nonprofit and higher education operations across all functional domains.

Since our founding, our company has been united behind a vision that demands—and continues to demand—courage, discipline, and innovation. We are a purpose-built organization, driven by the aspiration to create an enduring legacy of delivering insanely great, impactful results that improve lives and communities. Whether it’s helping a university transform its student experience, guiding an organization through digital modernization, or serving as a trusted resource to the research community during times of significant change, our core principles keep us aligned and moving forward together. At Attain Partners, our mission is to change the world by disrupting the status quo and improving the lives we touch.

What types of organizations do you work with? 

Attain Partners has a long history of driving transformational change in higher education, working side by side with institutions and technology providers as “One Team.” With a deep understanding of higher education’s culture, systems, and traditions, Attain Partners approaches each engagement with humility, respecting existing processes while introducing new ways to build trust and deliver lasting success. 

Our deep industry expertise combined with our collaborative approach has earned us the opportunity to serve 100% of Ivy League institutions and over 70 of the nation’s top R1 research universities. Within the higher education industry, we have helped modernize operations, elevate student and faculty experiences, and strengthen institutional impact.

In addition to higher education, Attain Partners brings extensive expertise to the nonprofit sector, empowering mission-driven organizations to maximize their fundraising and program management operations. Our work with large-scale, national nonprofits reflects our ability to align technology with mission to accelerate impact. We also specialize in grateful patient fundraising solutions that allow academic medical centers to cultivate dedicated communities of support and advance their philanthropic goals.

In the healthcare space, Attain Partners has guided hospitals and foundations in moving to Salesforce and Ascend platforms, enabling them to streamline operations and enhance donor engagement. Our clients benefit from our ability to connect Advancement strategy with innovative technology, creating sustainable systems for growth. Across the public sector, our firm is recognized not only for our technical expertise, but for our collaborative, people-first approach—working hand in hand with clients to design solutions that honor institutional culture while simultaneously delivering meaningful, measurable results.

What’s your favourite part about working with fundraising organizations? 

At Attain Partners, we are deeply passionate about empowering nonprofits to amplify their impact. Our collaboration with mission-driven organizations is rooted in a shared commitment to social good and a belief in the transformative power of technology. By leveraging Kindsight products like Ascend, we help nonprofits improve efficiency, create capacity for growth, and reduce manual effort, allowing them to focus on their missions and serving their constituents. 

What excites us most is the opportunity to be a catalyst for positive change within the nonprofit sector. We love seeing the significant, positive impact organizations have on the communities they serve. We also admire the significant collaboration between nonprofit organizations nationwide to drive innovation forward together. The KindCon Conference is a great example of this cooperative spirit in action. 

We understand the unique challenges nonprofits face, from resource constraints to the need for innovative solutions. Our team works closely with clients to develop tailored strategies that address their specific needs and goals. Whether it’s through implementing advanced analytics, optimizing fundraising efforts, or enhancing digital engagement, we are dedicated to providing the tools and support necessary for nonprofits to thrive and make a lasting difference in their communities.

How are you making a positive impact in your community?

Attain Partners demonstrates a strong commitment to community engagement through its longstanding support of the National Kidney Foundation (NKF). The firm has been recognized as a top corporate fundraiser for the National Capital Area Kidney Walk, actively participating both in person and virtually to raise awareness and funds for kidney health initiatives. Reshma Patel-Jackson, Partner and Practice Lead at Attain Partners, has played a pivotal role as Team Captain, leading the company’s efforts in the annual Kidney Walk. Additionally, Ellen Walsh, Partner at Attain Partners, serves as a Member of the Board of the National Kidney Foundation Serving the National Capital Area, contributing her leadership to advance the organization’s mission.

Our dedication to the NKF reflects our core value to Obsess Externally, which emphasizes giving back to the communities in which our team members live and work. By supporting the NKF, Attain Partners not only aids in funding research and education for kidney health but also fosters a culture of philanthropy and community involvement among our team. This alignment of corporate values with charitable action underscores Attain Partners’ holistic approach to corporate social responsibility.

What trends or changes are you seeing in your industry that excite you the most?

As we look ahead to the rest of 2025 and into 2026, three forces stand out as both the biggest opportunities and toughest challenges: artificial intelligence (“AI”), cost recovery reform, and the redefinition of higher education’s value.

AI isn’t just on the horizon—it’s a present reality that’s already reshaping campus life. Today, AI is the heartbeat of institutional transformation, influencing how universities personalize learning, streamline operations, and generate insights that drive smarter decisions and improve outcomes. The opportunity is enormous in rewriting what’s possible, but so is the challenge: institutions are facing a call to action, mandating that they move with agility, build new capabilities, and govern AI responsibly. Those who harness AI with purpose will set the tempo for the next era of education.

Cost recovery reform is at another inflection point and it’s more than a funding debate—it’s a test of an 80-year partnership that’s led to America being the world leader in research and innovation. As agencies revisit cost recovery models, research institutions face real risks—but also a chance to reset strategies for sustainable funding. Done right, reform can unlock smarter strategies that ensure America’s research enterprise continues to thrive and sustains its leadership in research and innovation.

And at the heart of it all, the question of value in higher education looms larger than ever. Students and families are demanding clear outcomes that align with careers, greater equity, and lifelong success. The institutions that dare to break from legacy models, embracing transformation and boldly reimagine student success – how education is delivered and success measured – will define the future of education.

At Attain Partners, we see these dynamics not as headwinds, but as catalysts to help our clients lead with purpose and impact in a rapidly changing world. The future belongs to those willing to ask harder questions, take smarter risks, and lead transformation with purpose.

What inspired you to get involved with KindCon this year? What are you most excited to see at KindCon 2025?

Attain Partners is a premier Kindsight partner with Ascend serving as our go-to solution across the three industries we serve; higher education, healthcare foundations, and nonprofit organizations. We wouldn’t miss KindCon and the opportunity to engage with the ever-evolving Kindsight community. It is a front row ticket to hear about all of the innovations happening at the company as well as within the organizations leveraging its powerful technologies. 

This is the first KindCon conference since Advancement RM joined the Kindsight family. Having clients who are using both technologies coming together to collaborate on what is next will allow us to develop new and innovative advancement solutions—we can’t wait!

What are you most excited to see at KindCon 2025?

We’re excited to see and hear about all the success clients are seeing after going live with their new CRM systems.

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Thank you to the team at Attain Partners for sharing their insights! Be sure to visit Attain Partners at the KindCon community and product lounge at KindCon 2025 to learn more about how they can help your organization lead with purpose and execute with discipline.

The post KindCon Sponsor Spotlight: Attain Partners appeared first on Kindsight.

Tell us about your mission!

At Zuri Group, we empower success by assessing, customizing, and implementing technology solutions to support our partners’ fundraising operations. With our comprehensive services and expert practitioners working hand in hand with your team, you’ll be better positioned to raise more money and operate more effectively. Since 2007, we’ve helped hundreds of the most well-respected organizations in the industry achieve their operational goals again and again – and we’re ready to help your team succeed.

What types of organizations do you work with? 

Zuri Group works with a broad range of nonprofit fundraising organizations,  from higher education institutions to healthcare organizations and enterprise nonprofit organizations.

What’s your favourite part about working with fundraising organizations? 

Our clients are doing important work that makes the world better for all of us, and knowing that our success supporting their fundraising operations translates to real impact for them – helping them raise more money and build better relationships with their audiences – is powerful and exciting to us. We love to see how the ultimate net-effect of our efforts to support our partners’ work can strengthen their programs.

How are you making a positive impact in your community?

Whenever we host team meetings, we always include a volunteer effort as a part of our time in each local setting. This practice is at the very core of our company values, and has given us the chance to work alongside some incredible nonprofit programs in another impactful way. 

What trends or changes are you seeing in your industry that excite you the most?

The trend that excites Zuri Group the most is the integration of generative AI and large language models (LLMs) into fundraising. AI and LLMs are becoming powerful allies that can help organizations boost efficiency and engagement. Zuri Group believes that while AI has immense potential, its effectiveness is dependent on thoughtful implementation and deep domain knowledge. This technology is most impactful when guided by human expertise.

What’s one piece of advice you’d give to someone looking to make a difference in their community or industry?

Focus on incremental steps toward impact and community improvement.  While the challenges today may at times seem insurmountable, taking one small step in the right direction at a time adds up – building the momentum needed to sustain true impact and positive change.

What are you most excited to see at KindCon 2025?

We’re excited to see and hear about all the success clients are seeing after going live with their new CRM systems.

If you could leave KindCon attendees with one key takeaway about your company or mission, what would it be?

Zuri Group will help you drive operational excellence across your entire technology ecosystem – from infrastructure and data platforms to applications and user experience. Our proven success and expertise in implementing both ascend and AdvancementRM make us a valued partner to the clients we support.  And because we partner with all third-party vendors in a nonexclusive manner, we’re able to offer recommendations to you that are system agnostic, trustworthy, and neutral to help extend the value of your Kindsight investment.

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A huge thank you to the team at Zuri Group for sharing their perspective and passion with our community. Be sure to visit Zuri Group at the KindCon community and product lounge at KindCon 2025 to learn how their expertise can help you extend the value of your technology and amplify your organization’s impact.

The post KindCon Sponsor Spotlight: Zuri Group appeared first on Kindsight.